Why do merchants still get fooled into signing up for a credit card machine lease?In many cases, it comes down to intense pressure and misleading promises from sales representatives.
For a credit or debit card transaction to be completed, you have to transmit your customer’s card data to your processor’s network for transaction approval and payment.Transactions are classified as either card-present or card-not-present.Before you start researching how best to obtain processing equipment for your business, you’ll want to determine whether you really need it or not.Naturally, if you run a retail business where customers come into your store, you’ll need hardware to read your customers’ cards. Fw-300 #ya-qn-sort h2 /* Breadcrumb */ #ya-question-breadcrumb #ya-question-breadcrumb i #ya-question-breadcrumb a #bc .ya-q-full-text, .ya-q-text #ya-question-detail h1 html[lang="zh-Hant-TW"] .ya-q-full-text, html[lang="zh-Hant-TW"] .ya-q-text, html[lang="zh-Hant-HK"] .ya-q-full-text, html[lang="zh-Hant-HK"] .ya-q-text html[lang="zh-Hant-TW"] #ya-question-detail h1, html[lang="zh-Hant-HK"] #ya-question-detail h1 #Stencil .
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A transaction is labeled as card-present if the customer’s card is physically inserted into a card reader and the merchant can verify (to a reasonable certainty) the customer’s identity.
Card-not-present transactions include all other transactions where the cardholder data is entered without the card (and the customer) being physically present.
Of all the deceptive and unethical practices found in the credit card processing industry, perhaps none is as dishonest and unfair as the use of equipment leasing to provide small business owners with the credit card machines and POS systems they need to accept credit and debit cards from their customers.